Hi friends, we need to have a chat. Don’t worry this is a safe place. Why don’t you have a seat right over there, alright? Take it easy, this isn’t an intervention. Well actually it is, but not for you! It’s for our blog.

You see my good friend Jesse and I started Pegboards five years ago with the idea of creating a place for us (and our friends) to come and write about anything we wanted. The thought was that a real pegboard can hold a variety of tools, so we would provide a place that could hold a variety of voices. While the thought was nice, we soon realized our dream space turned into a dumping ground of unfocused themes with inconsistent posts. We wanted our sports fans to come to the same place as our movie fans. We wanted it to be all encompassing but it has turned into something confusing and without an identity.

Our attempt speaks to how we live our own lives. We both have many hobbies and interests and we both want to share them with as many people as possible. However in doing so we realize we are not being very effective. We feel scattered and without a purpose, which leads to little motivation to stick to a schedule. Hence why we are having this intervention. Something needs to change.

With that, I would like to announce a new focus, a new name, and a new identity for Pegboards. We are officially rebranding and will henceforth be known as the Flimsy Film Critics, where we will offer mostly bad reviews for mostly good movies. The name is an attempt at self-depreciating our own talents so that we can present reviews, analysis, lists, and discussions about truly talented film makers that we respect. It allows us to write in a manner that celebrates how the movies we love make us feel.

The best part of the rebrand is our renewed commitment to a regular posting schedule. To start off we are committing to posting at least one blog a week. We plan on visiting old movies that helped shape our personal tastes while also reviewing the newest releases. We also plan on launching a more official “Let’s Talk” series where Jesse and I have a conversation on the latest movie news or discuss a nerdy movie trope or argue about why Spider-Man will always be the best superhero.

And much like Spidey, we are peeling back our mask to reveal our true identity: amateur movie critics and professional movie lovers. Thank you for following us throughout the years and I hope you stick around. We believe our best years are still ahead of us.