You may not know this about Kevin, but he studied economics and is something of an expert on the subject. He recently introduced me to this concept called the Sunk Cost Fallacy, which is essentially a person’s refusal to abandon a resource because they don’t want to waste it, even though they are never going to get a full return on its value. I’m probably paraphrasing just a tad, but basically if I have tickets to a concert and can’t sell them or find someone else to go, I’ll still go to it myself to avoid having to eat the tickets.
And that’s where the Broncos currently find themselves with their quarterback situation, particularly as it relates to Trevor Siemian. Sure, it may not have cost them a whole lot to acquire the seventh rounder out of Northwestern, but they have certainly devoted a lot of time and energy into making him the starter for this team. He’s started 21 games for two different coaching staffs and seems to be regressing more with each one.
Moreover, the Broncos displayed a disconcerting amount of support for a player who didn’t deserve it based on his performance, and that’s where the Sunk Cost Fallacy kicks in. Saying things like “he’s our starter” or “he’s a young player and could get better” are highly irrelevant compared to what is actually happening, especially when everyone outside of Dove Valley could tell that Siemian is not the answer at quarterback.
And when you find yourself at a crossroad, the choice that you make could very well define the rest of your season. That choice for now is going with Brock Osweiler to try and salvage these last nine games. The Broncos may not fare any better with Brock at the helm, but they were going nowhere with Siemian. Kudos to the team for finally abandoning their sunk cost, even if it’s a bit overdue.